Yesterday Finextra published the article “Facebook users want Web 2.0 banking“.

New research has found that around half of Facebook users would use Web 2.0 applications for online banking, while a quarter would even consider switching banks to obtain Web 2.0 services.

Even if the article does not mention Comet directly, it is evident that Comet capabilities would benefit several banking applications. Being able to update the contents of the various finance widgets is real time does improve the Web 2.0 experience.

Commenting on the survey findings, David Lavenda, VP, marketing and product strategy, Worklight, says: “To lose a quarter of your customers to competitors who have provided secure Web 2.0 banking would bear a significant impact on existing business. This is particularly true at a time when financial services companies are struggling to retain and acquire customers in a market that saturated with new competitors and countless new offerings.”

Comet could become a key feature, for financial services companies, to increase the level of customer retention and acquisition.